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June 14th, 2006

The Double Latte Persuasion Technique

It just might be that the best place to deliver a presentation is Starbucks.

Apparently, not only does caffeine increase alertness and mental acuity, it also makes you more open minded.

According to research at the University of Queensland in Australia, people who are jacked up on java, or rather its active pscyhochemical ingredient, are better able to concentrate on the details of a persuasive argument and therefore more open to being persuaded. 

Would you like cream and sugar with that PowerPoint? 

 

Posted by Robert L. Lindstrom in Uncategorized

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