At InfoComm this year the ICIA introduced an impressive document called “Audiovisual Best Practices”. Now before you get too excited, let me tell you this is not a a best practice document about designing or delivering presentations. It is best practices for “The design and integration process for the AV and construction industries”. Nevertheless, it is very well done and can serve as a model for the kind of best practices document we might want to see developed for presentation design and delivery. Altough not targeted to Pres Pros, “Audiovisual Best Practices” does recognize the important role we play and lists the following definition of a Presentation Professional in its introductory chapter.
Presentation Professionals
After hardware is installed in an AV system and staff training is complete, presentation professionals are often hired to produce strong, effective and creative presentations that use the AV equipment to its fullest potential. This ensures a solid return on the organization’s investment. Presentation professionals are often hired as in-house resources or as independent freelancers to enhance the message through graphics and video presentations, marketing expertise and creative application of presentation tools.
This is the first time that I am aware of that a Presentation Professional has been formally acknowledged and defined. I think this definition is a pretty good start…. but what do you think? What would you change or add if you could? Does this describe your profession?
Posted by Robert Befus in ICIA