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July 7th, 2005

Introducing: Presentation Facts

What started as a a little rant at the end of a long day a few weeks ago has become a quest.

For years I have been highly suspicious of quite a bit of the presentation related common wisdom that is so often given and received as fact in our field. It has bothered me that there is so little hard data in an area of communication that is so important. It’s also bothered me that what little data I was aware of was 20 years old.

So we have launched a new category of VB called Presentation Facts. Starting in the next day or so, we will begin exploring what is known for sure about presentations and presentation visuals. ..or at least what can be supported with reasonably well done research. I think there is more out there in terms of good research than I first thought. We will also explore presentation common wisdom and try to determine the origins and validity of some of the notions many of us have taken for granted.

We are committed to posting only well researched and referenced information in this category… and we hope you will join in with a lively and thought provoking discussion.

Posted by Robert Befus in Presentation Facts

This entry was posted on Thursday, July 7th, 2005 at 6:19 pm and is filed under Presentation Facts. You can follow any responses to this entry through the comments RSS 2.0 feed. You can leave a response, or trackback from your own site.

8 Responses to “Introducing: Presentation Facts”

  1. Bruce says:

    Robert,

    this sounds great. I look forward to seeing this later. I’ve started changing my presentations to the ‘if it doesn’t fit on a t-shirt, then it’s too much’ philosophy as noted by a colleague, and haven’t looked back. Some detailed research to back this style up would be most welcome. Cheers!

  2. Ray Guyot says:

    Hey Bob

    Way to go !!!!!
    You’ve taken on the Holy Grail of Presentation tasks.
    It’s about time somebody grabbed the proverbial “presentation bull” by the horns.

    One suggestion… Can you begin with or include the 3M study of the 50’s or 60’s that EVERYBODY quotes on the value of VISUALS and audience retention.Most presenters misquote it grossly.
    And also list or comment on some of the research currently being done in academic circulates.I’ve found some fascinating abstracts and papers on Computer Human Interface etc.I realize this is not necessarily “deep” reserach but is worth monitoring and discussing.

    I applaud you Sir Befus, for stepping up to the challenge….the Presentation Grail can be quite illusive.I look forward to seeing the results of your quest and inducting you in the prestigious order of PRESENTATION CHAMPION thus bestoying you with the coveted title “Knight of the Presentation Facts”.BTW don’t listen to anything John Cleese tells you.

  3. Ray Guyot says:

    Sorry for the typos…not enough Capp this morning…

  4. Robert Befus says:

    Ray - I didn’t start with the study itself. I have not been able to get my hands on an actual copy. The only thing I have is a copy of the brochure that references data from their independent study. I will be covering what information I have on this in a later post. The retention information was quoted in the 3M brochure, but had a different origin as pointed out in the first post in this topic category.

    I hope to be able to post about one of these a week.

  5. Ray Guyot says:

    Hey Bob

    Great.
    Always wanted to have the study and pertinent info at my finger tips.I would like to see what would be a “next logical step” in research if someone were to conduct another study this decade.

  6. Georgia Wright says:

    I would start with Edward Tufte’s wonderful books on information architecture; he has done quite a bit on presentation technique. A good place to start is on his website forum, Ask E.T. : http://www.edwardtufte.com/bboard/q-and-a?topic_id=1

  7. Georgia Wright says:

    OK. I replied too soon. Just a question, though: when was the last time you actually enjoyed a PowerPoint presentation that was used for more than a simple image slideshow to illustrate certain points? I can’t think of a single one I remember or learned anything from.

  8. unix disaster recovery says:

    This is a great site. Very few comments are off the mark if any at all. I will add your url to my favorites.Thanks :-) You :-).

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